First to Market
By now, you’ve heard of the new APEXX Special Edition (SE), the world’s fastest workstation featuring a professionally overclocked Intel Core i7-8086K Limited Edition Processor capable of reaching 5.0GHz across all six of its cores.
Breaking the 5.0GHz across all six cores is a big story, but so is the fact that BOXX is able to offer this processor while Dell, HP, and Lenovo are not. In commemoration of the 40th anniversary of the Intel 8086 (the processor that launched x86 architecture), Intel provided BOXX with a limited number of these exclusive, high performance CPUs ideal for CAD, 3D modeling, and animation workflows. Sure, we enjoy a special relationship with Intel, but the microprocessor giant also supplies multitudes of processors to Dell, HP, and Lenovo, so in a world of dollars and cents, it’s safe to assume that Intel holds what could certainly be deemed as solid partnerships with those manufacturers as well.
So what’s the difference?
First of all, those big name commodity companies, with their large overhead and massive workforce, are chained to a business model which requires them to sell a million or more units of particular product in order for that product to be profitable. Because of this, they rely on a one-size-fits-all approach. It benefits their bottom line, but is doesn’t benefit you. BOXX is just the opposite. We focus on the specific needs of our customers and because we’re a smaller company, we’re much more agile and able to respond quickly, providing the custom, purpose-built workstations, rendering systems, and servers you won’t find anywhere else. As BOXX Global Solutions manager Brad Jones is wont to say, “It’s much easier to turn a kayak than an ocean liner.”
So. . . Intel could offer their fastest ever, limited edition processors to these multinational PC makers, but our competitors could never get them integrated into systems and ready to ship in a reasonable amount of time. BOXX is first to market with blazing fast efficiency, working closely with Intel and our other strategic partners (Microsoft, NVIDIA, AMD, and others) while we thoroughly test all components and configurations. And because we also benchmark with the same professional software applications you rely on, we work with leading software manufacturers like Autodesk, Adobe, Dassault Systèmes, and many others.
Being first to market does indeed make us special. But what really makes BOXX special is our focus on the customer perspective. We’re first to market because you should never have to wait for the latest technology that will optimize your software applications, accelerate your workflow, and enable you to work faster than ever before.